About

Our Mission

Our mission is to to help people live well in all the ways that it’s possible to live well.

We pursue our mission by providing coaching that helps individuals overcome frustrations and difficulties.

We help people to build a clearer sense of purpose, to develop new strategies, to become more organised, and to learn to perform well where performing well most counts.

We also pursue our mission by helping people become better team members and leaders.

We believe that all teams have the potential to function at a high level, and that almost anyone can become an effective leader.

Our Story

Our work is particularly effective because of the deep level of understanding that informs it.

Our primary coach, Mark Davidson, has worked in personal and professional development since the 1990s. He found coaching to be a great way to help people flourish more fully, but he was frustrated with what the coaching industry as a whole had to offer. He saw how the bodies that set themselves up to regulate the coaching industry were still stuck in the primitive visions of coaching that emerged in the 1990s. Better was possible.

So, with his background in philosophy, Mark set out to develop a mechanism-level understanding of the coaching process. How exactly does coaching deliver its benefits? What exactly does a coach have to do for their coaching to be effective? The aim of coaching, he reasoned, is to help people fulfil their potential to live well, but what does this mean in practice?

Mark’s investigations enabled him to develop the next-generation coach training courses offered by Coachwise. Now he provides coaching through Wiselines.